Coca-Cola entered Indian market in 1950, but due to the implementation of India's Foreign Exchange Act, it had to exit in 1977. It returned to India in 1992, and is delivering happiness ever since.
For me, Coca-Cola resonates with best of my childhood memories. When guests use to leave, me and my brother always used to fight over the remaining content.
Those were the days; and Coca-Cola advertisements - Open a Coke, Open happiness. 

This advertisement is a tribute to all the philanthropists who made people's sufferance a little more tolerable. Christmas to be or not, we need more SANTAs.

This advertisement was inspired by the nostalgic summer activities, where we use to reuse waste materials. During the time, I collected about 132 cans, and used them for various DIY projects. Apart from planting trees, I made a light bulb holder, candles (by filling wax), pen stand and many more.
I hope to share some of them in future.
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For this particular advertisement, I was inspired by an independent Canadian creative agency based in Halifax, Nova Scotia, who took $10,000 worth of advertising space only to fill it with absolutely nothing – titled White Christmas.
Also, the pun.